research-an-account

$npx mdskill add Significant-Gravitas/skills-catalog/research-an-account

Use this when the user names one company to go deep on. Start from the company name plus any context they have: a target row, a live deal, a meeting invite, or just the name.

SKILL.md

.github/skills/research-an-accountView on GitHub ↗
---
name: "research-an-account"
description: "Use when the user names one company to go deep on before outreach, a first call, or a deal review."
triggers: ["research this account", "account brief before a sales call", "prospect company research", "account deep dive", "pre-call prospect brief", "brief me on this prospect", "who matters at this account"]
version: "1"
---

# Research an account

Use this when the user names one company to go deep on. Start from the
company name plus any context they have: a target row, a live deal, a meeting
invite, or just the name.

## Build the brief from public sources only

What the company does in one line, size signals (headcount, revenue, funding
— each labeled FACT with a source URL or UNKNOWN), current initiatives that
create an opening, the competitive picture, and recent dated news with links.

## Map the stakeholders you can verify

Name, title, role tag (champion, economic buyer, evaluator, blocker,
unknown), and one line on why each one matters. Unverified names stay out;
say who is missing. For the full ranked table with outreach order, run Find
the decision makers; this brief keeps the short map.

## Write the meeting strategy

The outcome as one ask, three to five ordered questions, the top two
objections to expect, and the word-for-word ask to close on. If a first call
is already booked, run Discovery and qualification for the full plan and keep
only the ask here.

## Close with a source ledger

Every FACT with its URL and date, every INFERENCE with its reason, every
UNKNOWN named plainly.

## What you hand back

The one-account brief saved to file and the top three talking points in chat.

## Fallbacks

A thin public footprint means a short brief that says so, plus the two
questions the user must answer from their own network. A private company with
no numbers means UNKNOWN, never an estimate dressed as fact.

## Approval gate

The brief is research only. Any outreach drafted from it waits for your yes.

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