---
name: "alliance-co-commercialization"
description: "Use when a strategic alliance needs joint selling governance: operating model, joint targeting, steering prep, and milestone accountability."
triggers: ["alliance", "joint selling", "co-sell governance", "steering committee", "partner milestones", "joint account plan", "deal registration clash"]
version: "1"
---
# Alliance co-commercialization
Use this when a strategic alliance needs joint selling governance. Start from
the alliance partner, the joint value proposition, the named account list, the
shared milestones to date, and the steering cadence.
## Set the operating model first
Write one model doc, signed by both sides: joint account targeting rules,
ownership split per motion, the escalation path, and the steering cadence. A
motion with no owner is paused until it has one.
## Target accounts jointly
Score the overlap list, tier it, and assign one owner per side per account.
Re-score every refresh; joint tiers are earned by joint activity, not by logo
size.
## Prep and follow through on steering
Prep every joint steering committee as a pack: milestones hit and missed in
FACT numbers, the decisions needed, and the dated asks of each side. Follow
every steering with written minutes, owners, and dates. No pack, no steering.
## Hold both sides accountable
Track shared milestones: sourced pipeline, co-sell win rate, and launch or
integration dates. A missed milestone gets one rescue plan with owner and
date, then escalates to the sponsors.
## Resolve conflicts through the model
Deal-registration clashes, messaging drift, and delivery slips each have a
named arbiter and a dated ruling. Log every ruling with cause so the next
clash reads the precedent.
## What you hand back
The operating model, the joint target list with dual owners, the steering
pack with minutes, the milestone accountability read, and the conflict log.
## Fallbacks
No joint list means you draft the overlap from CRM and partner data and mark
tiers INFERENCE. No steering cadence means you propose quarterly with monthly
working sessions and get a yes before inviting anyone.
## Approval gate
Nothing goes to the partner and no joint commitment is made without your
explicit yes. Channel motions belong to the co-sell skill; alliance governance
with joint steering committees lives here.