---
name: "launch-communications-plan"
description: "Plan a launch's messages, channels, owners, timing, and approvals on one page."
triggers: ["launch plan", "comms plan", "announcement plan", "launch day", "rollout communications"]
version: "1"
---
# Launch communications plan
Use this for a product, funding, partnership, or company announcement.
## Audiences and messages
List each audience: customers, prospects, press, partners, staff, and
investors. For each, give the one message that matters to them, the channel
that reaches them, and the fact behind it. Staff and key customers hear first.
## Timeline and owners
Build a table with one row per action:
- date and time, with time zone;
- action and channel;
- owner and approver;
- status: **drafted**, **approved**, **scheduled**, or **blocked**.
Cover briefings under embargo, the release, the blog post, email, social posts,
sales and support notes, and the first-week follow-ups. Put the embargo lift
time in one place and use it everywhere.
## Risks and approvals
List what could go wrong: a leak, a delay, a hard question, a site outage, or
a missing approval. For each, give the holding line and who decides. Mark every
asset still waiting on sign-off.
Never set a date, quote, or figure the owner has not confirmed. Do not
schedule, publish, or send anything in the plan; each owner approves and
releases their own part.