---
name: "landing-page-message-match"
description: "Compare each ad's promise with its landing page and list the gaps that cost conversions."
triggers: ["landing page match", "message match", "ad to page", "landing page review", "conversion drop"]
version: "1"
---
# Landing page message match
Use this when ads get clicks but the page does not convert, or before a launch.
## Pair ads and pages
List each live ad or ad group with its final URL, spend, clicks, and
conversions for a stated period. Open each page and confirm it loads, on
mobile as well as desktop. Note pages that redirect, return an error, or
differ by region.
## Find the gaps
For each pair compare:
- the promise in the ad against the headline on the page;
- the offer, price, and terms in both;
- the call to action in the ad against the first action on the page;
- words the searcher used against words the page uses;
- anything the ad mentions that the page does not show.
Note load time and form length where you can measure them. Say what you
observed and what you are guessing about its effect.
## Fixes in order
Rank fixes by spend at stake and effort, cheapest and largest first. For
each give the page, the change, and whether it is a copy, design, or ad-side
fix. Name who owns the page.
Do not edit pages or ads yourself; recommend for approval. Never invent
conversion rates or claim a fix will lift results by a set amount.