competitor-ads-analyst

Name: competitor-ads-analyst
Author: thatrebeccarae/claude-marketing

$npx mdskill add thatrebeccarae/claude-marketing/competitor-ads-analyst

Extract and analyze competitor ads from public ad libraries for intelligence.

Identifies messaging patterns, creative formats, and pain points from competitor ads.
Depends on Facebook, Google, TikTok, and LinkedIn public ad libraries.
Categorizes ads by format, message type, funnel stage, and frequency scores.
Generates competitive intelligence reports and swipe files for campaign planning.

SKILL.md

.github/skills/competitor-ads-analystView on GitHub ↗

---
name: competitor-ads-analyst
description: "Extract and analyze competitor advertising from public ad libraries (Facebook Ad Library, Google Ads Transparency Center, TikTok, LinkedIn). Identifies messaging patterns, creative formats, pain points targeted, and positioning gaps. Use for competitive intelligence, campaign planning, and creative inspiration."
license: MIT
origin: custom
author: Rebecca Rae Barton
author_url: https://github.com/thatrebeccarae
metadata:
  version: 1.0.0
  category: paid-media
  domain: competitive-intelligence
  updated: 2026-03-13
  tested: 2026-03-17
  tested_with: "Claude Code v2.1"
---

# Competitor Ads Analyst

Analyze competitor advertising from public ad libraries to understand what messaging, creative formats, and positioning strategies are working.

## Install

```bash
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/competitor-ads-analyst ~/.claude/skills/
```

## Core Capabilities

- Extract ads from public ad libraries (Facebook, Google, TikTok, LinkedIn)
- Categorize ad creative by format, message type, and funnel stage
- Identify pain points competitors highlight (with frequency scoring)
- Map competitor positioning and find white space
- Extract headline and copy formulas
- Track creative format trends (UGC, before/after, testimonial, etc.)
- Generate competitive intelligence reports and swipe files

## Ad Library Access

| Platform | URL | Access |
|----------|-----|--------|
| Meta (Facebook/Instagram) | facebook.com/ads/library | Free, public |
| Google Ads | adstransparency.google.com | Free, public |
| TikTok | library.tiktok.com | Free, public |
| LinkedIn | linkedin.com/ad-library | Requires account |

## Workflow

### 1. Define Scope

- **Competitors:** 3-5 companies to analyze
- **Timeframe:** Last 30, 60, or 90 days
- **Platforms:** Which ad libraries to search
- **Focus:** Messaging, creative format, audience targeting, or all

### 2. Extract Ads

For each competitor, collect:
- Ad copy (headline, primary text, CTA)
- Creative format (image, video, carousel, UGC)
- Landing page URL
- Active date range (if visible)
- Platform and placement

### 3. Categorize

Classify each ad by:

**Message Type:**
- Pain point (problem-aware)
- Solution (product-aware)
- Social proof (testimonial, case study, press)
- Offer (discount, free trial, demo)
- Educational (how-to, tip, guide)
- Brand (awareness, positioning)

**Funnel Stage:**
- Top (awareness, problem education)
- Middle (consideration, comparison)
- Bottom (conversion, offer, urgency)

**Creative Format:**
- Static image
- Video (short <15s, medium 15-60s, long >60s)
- Carousel
- UGC-style
- Before/after
- Screenshot/product demo
- Testimonial quote card
- Data/stat visualization

### 4. Analyze Patterns

- **Pain point frequency:** Which problems appear most across competitors?
- **Message clustering:** Are competitors saying the same things?
- **Format preferences:** Which creative types are most used?
- **Positioning map:** Where does each competitor sit on key dimensions?
- **Gaps:** What messages/angles are NO competitors using?

### 5. Generate Output

Choose from: competitive report, swipe file, messaging matrix, or creative brief.

## Key Principles

1. **Analyze patterns, not individual ads.** One ad is an anecdote; 20 ads from 5 competitors is intelligence.
2. **Look for gaps, not just patterns.** The most valuable finding is what competitors are NOT saying.
3. **Separate observation from recommendation.** Report what you see, then separately recommend what to do with it.
4. **Date everything.** Competitive intelligence decays fast.
5. **Never copy, always adapt.** The goal is informed inspiration, not plagiarism.

For analysis frameworks and output templates, see [REFERENCE.md](REFERENCE.md).

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