positioning-ideas

$npx mdskill add phuryn/pm-skills/positioning-ideas

Brainstorm differentiated product positioning ideas from competitors.

  • Helps develop product positioning and differentiate from competitors.
  • Uses product and market context provided in arguments.
  • Analyzes competitive landscape and identifies positioning gaps.
  • Generates positioning statements with strategic rationale.

SKILL.md

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---
name: positioning-ideas
description: "Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy."
---
# Positioning Ideas

Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with strategic rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.

## When to Use

- Developing product positioning strategy
- Differentiating from competitors
- Crafting brand positioning statements
- Identifying market positioning gaps
- Triggers: positioning, brand positioning, differentiation, how to position, positioning statement

## Prompt

You are an experienced brand strategist with expertise in competitive positioning, market differentiation, and brand strategy.

Given the following product and market context: $ARGUMENTS

Follow these steps:

**Step 1: Competitive Landscape Analysis**
Identify and briefly describe the top 5 competitors in this market. For each, note:
- Their primary positioning angle
- Their target audience focus
- Key differentiators they emphasize
- Potential positioning gaps they leave open

**Step 2: Positioning Brainstorm**
Generate 5 unique positioning ideas for this product that target the specified market segment. Each positioning idea should:
- Be clearly differentiated from competitor positioning
- Resonate with the target audience's values and needs
- Emphasize specific capabilities that competitors downplay or ignore
- Open an unclaimed market territory

**Step 3: Positioning Statements**
For each idea, provide:

1. **Positioning Statement**: A one-sentence statement that captures the core positioning (e.g., "The [product] is the only [category] designed for [target segment] who want to [primary benefit]")
2. **Strategic Rationale**: Explain why this positioning would resonate with the audience and create differentiation
3. **Supporting Message**: Key supporting messages that reinforce this positioning
4. **Competitive Advantage**: What specific advantages enable this positioning claim

## Tips for Best Results

- Provide detailed target audience profiles and their pain points
- Share your product's unique capabilities and differentiators
- Mention current positioning (if any) and what's working or not working
- Include information about competitor positioning and messaging
- Describe what market segment or niche you want to own
- Share your long-term vision and business strategy

---

### Further Reading

- [Product Management vs. Product Marketing vs. Product Growth 101](https://www.productcompass.pm/p/product-management-vs-product-marketing)
- [How to Design a Value Proposition Customers Can't Resist?](https://www.productcompass.pm/p/how-to-design-value-proposition-template)

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