public-relations

$npx mdskill add mkurman/zorai/public-relations

Crafts press releases and manages media relations instantly.

  • Generates news releases for product announcements and media coverage.
  • Follows AP style with inverted pyramid structure for journalists.
  • Incorporates stakeholder quotes and datelines for credibility.
  • Outputs formatted text ready for distribution to media outlets.
SKILL.md
.github/skills/public-relationsView on GitHub ↗
---
name: public-relations
description: When the user wants to plan PR, write a press release, or manage media relations. Also use when the user mentions "public relations," "PR," "press release," "media relations," "news release," "journalist," "media coverage," "product announcement," or "earned media." For on-site "As Seen In" or logos page, use press-coverage-page-generator.
tags: [nontechnical, marketing-skills, public-relations]
metadata:
  version: 1.1.0
------|-----------|
| **Header** | Logo; contact (name, title, email, phone); "FOR IMMEDIATE RELEASE" or embargo |
| **Headline** | Under 100 chars; strong action verbs; "Why should I care?" |
| **Subheadline** | Optional; additional context |
| **Dateline** | City, state, date |
| **Lead** | 50–75 words; all 5 W's (Who, What, When, Where, Why) |
| **Body** | 1–2 paragraphs; inverted pyramid; most newsworthy first |
| **Quote** | Executive/stakeholder; perspective, not fact repetition |
| **Boilerplate** | 2–3 sentence company description |
| **Media contact** | Name, email, phone |

## Lead Paragraph

Journalist should understand the full story from the lead alone. Specific details, not vague language ("important update" → what changed and impact).

## Quote Quality

- Add perspective or emotion
- Avoid generic corporate-speak
- Don't repeat facts already stated

## Writing Style

- AP style
- Short paragraphs (one idea each)
- Clear language for easy journalist adaptation
- Data and context to support claims

## Output Format

- **Headline** and subheadline
- **Lead** paragraph
- **Body** copy
- **Quote** suggestion
- **Boilerplate**

## Related Skills

- **media-kit-page-generator**: Media kit for press (assets)
- **press-coverage-page-generator**: Aggregation of coverage; outcome of PR; "As Seen In"
- **branding**: Brand voice for PR copy
- **cold-start-strategy**: Product Hunt, launch channels
- **product-launch**: GTM; PR as launch channel
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