guia-matthieu/clawfu-skills.

aarrr-metrics

Measure and optimize growth using the AARRR (Pirate Metrics) framework with stage-specific KPIs and funnel analysis

ab-test-stats

"Calculate A/B test statistical significance. Use when: determining if test results are significant; calculating required sample size; estimating test duration; analyzing conversion experiments; making data-driven decisions"

account-health

Assess customer account health using product usage, support sentiment, payment status, and relationship signals

ad-spend-optimizer

"Analyze paid advertising performance across channels and recommend budget reallocation to maximize ROAS and minimize CAC. Use when: planning quarterly ad budget allocation, diagnosing underperforming ad channels, deciding whether to scale spend on a channel, calculating marginal ROI across Google Ads, Meta, LinkedIn, or TikTok, rebalancing media mix after performance shifts, or setting up a test-and-scale framework for new channels."

ai-bot-log-audit

Use when analyzing server logs to understand how AI crawlers (GPTBot, ClaudeBot, PerplexityBot) interact with your site. Use when optimizing content placement for LLM retrieval, diagnosing why AI search isn't citing your content, or auditing crawl patterns to find optimization gaps.

ai-storyboard-2x2

"Créez des storyboards visuellement cohérents en utilisant la technique des 2x2 Grid Shots de PJ Ace, garantissant éclairage, personnages et décors uniformes entre les plans. Use when: **Après avoir finalisé un script vidéo** - Transformer le concept en visuels; **Besoin de cohérence visuelle** - Personnages et éclairage constants entre les plans; **Préparer des assets pour animation** - Frames prêtes pour Veo, Runway, Kling; **Présenter un storyboard client** - Visualisation avant production;..."

ai-video-concept

"Développez une idée créative et structurez un script vidéo optimisé pour la génération IA, en suivant la méthode des scènes de 8 secondes de PJ Ace. Use when: **Démarrer une publicité vidéo IA** - Transformer une idée brute en script structuré; **Créer du contenu vidéo pour les réseaux sociaux** - TikTok, Reels, YouTube Shorts; **Développer un concept de campagne** - Avant de passer au storyboard; **Pitcher une idée vidéo** - Présenter un concept à un client ou une équipe; **Adapter un messag..."

ai-video-prompting

"Générez des prompts optimisés pour chaque modèle de génération vidéo IA (Veo 3, Runway Gen-3, Kling 2.6, Pika), en exploitant leurs forces spécifiques. Use when: **Animer des frames de storyboard** - Transformer des images fixes en vidéo; **Choisir le bon modèle** - Sélectionner Veo, Runway, Kling ou Pika selon le besoin; **Optimiser la qualité de génération** - Prompts structurés pour meilleurs résultats; **Créer des transitions fluides** - Scene extension, first/last frame; **Utiliser le mo..."

ai-video-qa

"Validez la qualité de vos vidéos IA avant publication avec une checklist complète couvrant technique, créatif, et positionnement marque. Use when: **Avant publication** - Dernière validation avant mise en ligne; **Revue client** - Préparer les points de feedback anticipés; **Itération qualité** - Identifier les problèmes à corriger; **Go/No-Go decision** - Décider si la vidéo est prête; **Post-mortem** - Analyser pourquoi une vidéo a (ou n'a pas) performé"

ai-voice-design

"Concevez et générez des voix IA pour vos vidéos en utilisant ElevenLabs ou Qwen3-TTS, avec clonage vocal, design par description, et synchronisation lip-sync. Use when: **Créer une voix de marque** - Définir le ton vocal pour une campagne; **Cloner une voix existante** - Reproduire une voix avec autorisation; **Designer une voix originale** - Créer une voix à partir d'une description; **Multi-personnages** - Gérer plusieurs voix dans une même vidéo; **Lip-sync vidéo IA** - Synchroniser voix e..."

audience-research

"Discover where your audience actually pays attention online using Rand Fishkin's behavioral intelligence methodology—beyond demographics to actionable media affinity data. Use when: **Find where to reach your audience** beyond Google and Facebook ads; **Discover podcasts, YouTube channels, and publications** your audience follows; **Identify influencers and accounts** with real audience overlap; **Plan PR and media outreach** with data-backed target lists; **Improve ad targeting** on YouTube,..."

audio-editing

"Master the essential audio post-production techniques—normalization, compression, EQ, and noise reduction—using the correct processing order to achieve professional-quality audio. Use when: Editing podcast episodes or video soundtracks; Cleaning up recorded voiceovers; Improving audio quality for marketing content; Preparing audio files for distribution; Troubleshooting common audio issues"

audio-logo-design

"Create memorable sonic logos using design principles from Intel, Netflix, and McDonald's—crafting 2-5 second audio signatures that achieve instant brand recognition. Use when: Creating a sonic logo for a brand; Evaluating audio logo proposals from agencies; Understanding what makes sonic logos effective; Briefing sound designers on logo requirements; Analyzing competitor sonic logos"

audiobook-production

"Master ACX-compliant audiobook production using Audible's technical standards and Richard Mayer's multimedia learning principles for engaging, professional audio. Use when: Producing an audiobook for Audible/ACX distribution; Creating audio versions of courses or written content; Setting up narration workflow for long-form content; Ensuring audio meets professional distribution standards; Self-producing an audiobook as an author"

boron-letters

"Master Gary Halbert's direct response copywriting principles from \"The Boron Letters\" (1984). The timeless fundamentals that separate pros from amateurs. Use when: Writing direct response copy (sales letters, emails, ads); Creating headlines that demand attention; Building mailing lists and segmentation; Improving copy through the A-pile test; Learning copywriting fundamentals from scratch"

brand-voice-learner

Analyze existing brand content to extract voice patterns, create voice guidelines, and ensure consistent brand expression

buyer-personas

"Create actionable buyer personas using Adele Revella's 5 Rings of Buying Insight methodology—based on real buyer stories, not demographics. Use when: **Understand why buyers buy** (or don't buy) your solution; **Create personas that drive action** rather than gather dust; **Align marketing and sales** around real buyer insights; **Develop messaging** that resonates with actual decision-makers; **Map content** to the buyer's journey"

category-design

"Become the Category King by creating new markets instead of competing in existing ones Use when: **Launching a company or product** that doesn't fit cleanly into existing categories; **Stuck in commodity competition** where you're compared feature-to-feature with competitors; **Redefining your market position** when \"better\" isn't working as a strategy; **Planning a major market announcement** or product launch; **Escaping price pressure** by creating net new demand instead of fighting for ex..."

challenger-sale

"Stop being a relationship builder. Learn the research-backed methodology that top performers use to teach, tailor, and take control of sales conversations. Use when: **Complex B2B sales** where buyers have done their research; **Commoditized markets** where differentiation is hard; **Sophisticated buyers** who know what they need (or think they do); **Large deals** requiring consensus among stakeholders; **Solution selling** that requires changing buyer thinking"

churn-prediction

Identify at-risk customers using behavioral signals, engagement patterns, and health indicators before they cancel

commission-intelligence

Explain sales commission calculations, resolve discrepancies, and model compensation scenarios for quota planning

competitive-moats

"Build durable competitive advantage using Hamilton Helmer's \"7 Powers\" framework—the complete, mutually exclusive enumeration of all possible sources of sustainable business moats. Use when: **Evaluate your competitive position** and identify if you have true Power; **Choose strategic direction** for building durable advantage; **Analyze competitors** to understand their moats and vulnerabilities; **Advise on M&A** whether an acquisition target has defensible value; **Assess startup investmen..."

content-writing

"Create ridiculously good content using Ann Handley's \"Everybody Writes\" methodology—practical, reader-focused writing that serves your audience and achieves your goals. Use when: **Write blog posts** that engage and convert readers; **Create email content** that gets opened and clicked; **Craft social media posts** that stop the scroll; **Develop website copy** that speaks to your audience; **Write thought leadership** that builds credibility"

conversion-copywriting

"Write copy that gets a \"yes\" using Joanna Wiebe's research-first, Voice of Customer methodology Use when: **Writing landing pages, emails, or sales pages** that need measurable conversion results; **Starting a new copy project** and need a systematic process to follow; **Struggling with what to write** and staring at a blank page; **Wanting to prove ROI** to clients with data-backed decisions; **Improving existing copy** through validation and testing"

copy-frameworks

"Master the essential copywriting frameworks used by top marketers. AIDA, PAS, PASTOR, BAB, FAB, and 4Ps—the building blocks of persuasive copy. Use when: Writing sales copy and need a proven structure; Structuring landing pages, emails, or ads; Overcoming writer's block by following a formula; Teaching copywriting fundamentals to your team; Reviewing copy to identify structural weaknesses"

copywriting-awareness

"Master Eugene Schwartz's 5 Stages of Awareness framework from \"Breakthrough Advertising\" (1966) to write copy that meets prospects where they are. Use when: Writing copy and unsure how \"aware\" your audience is; Creating multi-stage funnels with different messaging per stage; Building email sequences that nurture from cold to ready-to-buy; Optimizing ads for different audience temperatures; Diagnosing why existing copy isn't converting"

copywriting-classic

"Master David Ogilvy's timeless advertising principles from \"Confessions of an Advertising Man\" (1963). The Father of Advertising's rules for copy that sells. Use when: Writing advertising copy (print, digital, video); Crafting headlines that stop the scroll; Creating long-form sales copy; Reviewing and improving existing marketing copy; Building brand campaigns that sell AND build equity"

crisis-detector

Identify early warning signals of potential PR crises through pattern recognition, escalation triggers, and risk assessment

crm-hygiene

Audit and improve CRM data quality by identifying missing fields, inconsistent values, duplicate records, and stale data

cta-writing

"Master the art of calls-to-action that convert. Direct CTAs, transitional CTAs, button copy, and microcopy that turns readers into customers. Use when: Writing button text for landing pages and emails; Creating CTAs for different stages of awareness; Designing click-worthy microcopy; A/B testing CTA variations; Building email sequences with graduated CTAs"

dan-kennedy-copy

"Write copy that sells NOW using Dan Kennedy's \"No B.S.\" direct response marketing principles Use when: **Writing sales copy** that must generate immediate, trackable response; **Creating direct mail pieces**, sales letters, or landing pages for local businesses; **Designing marketing funnels** with clear offers at every stage; **Breaking free from \"brand advertising\"** that doesn't produce measurable ROI; **Building follow-up sequences** that convert leads into customers"

deal-risk-scoring

Assess deal health and identify at-risk opportunities using engagement signals, stakeholder mapping, and velocity analysis

deliverability-checker

"Check email deliverability and DNS configuration. Use when: diagnosing email delivery issues; setting up new email domains; auditing email authentication; checking SPF/DKIM/DMARC; troubleshooting spam folder issues"

design-trends-2026

"Apply 2026's top graphic design trends to any creative brief. Based on Kittl × Savee's 2026 Design Trends Report (10 trends + 2 honorable mentions), backed by Adobe, Figma, and Pinterest data. Use when: **Designing a brand identity** — pick the right aesthetic for your audience; **Creating social media assets** — use trending visual languages that perform; **Briefing a designer or AI image tool** — give precise style direction with vocabulary and references; **Refreshing a visual identity** — know what's rising vs saturating; **Building mood boards** — combine trends intentionally with data-backed rationale."

distribution-engine

"Construisez un système de distribution complet (posting, DM delivery, retargeting, tracking) qui transforme vos hooks en pipeline prévisible, basé sur la méthodologie A4 du Marketing Swarm de Lasse Flagstad. Use when: **Lancer une machine de contenu LinkedIn/X** - Cadence, review flow, posting engine; **Automatiser les DMs après engagement** - Trigger → message → tag → booking; **Installer le retargeting** - Email + Meta/IG pour ne jamais perdre un lead; **Créer un dashboard simple** - Les 6 ..."

dns-zonefile-config

"Configurez correctement vos zones DNS pour l'email deliverability (SPF, DKIM, DMARC), la sécurité (DNSSEC, CAA), et l'automatisation (OVH API, Cloudflare, Terraform), basé sur les best practices 2024-2025. Use when: **Configurer l'authentification email** - SPF, DKIM, DMARC pour éviter le spam folder; **Sécuriser un domaine** - DNSSEC, CAA records, protection contre le spoofing; **Automatiser la gestion DNS** - OVH API, Cloudflare API, Terraform; **Débugger des problèmes DNS** - dig, nslookup..."

dotcom-secrets

"Build high-converting sales funnels using Russell Brunson's proven framework Use when: **Launching an online product** and need a complete funnel strategy; **Converting cold traffic** into paying customers systematically; **Increasing customer lifetime value** through value ladder design; **Writing sales pages, webinars, or email sequences** with proven scripts; **Reverse-engineering competitor funnels** to model what works"

educational-presentation

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eisenhower-matrix

"\"What is important is seldom urgent and what is urgent is seldom important.\" Master Dwight D. Eisenhower's prioritization framework to focus on what truly matters. Use when: **Feeling overwhelmed** by too many tasks and not enough time; **Weekly planning** to set priorities for the week ahead; **Daily triage** when everything seems urgent; **Delegation decisions** to identify what others should handle; **Saying no** by recognizing tasks that shouldn't be done at all"

email-validator

"Validate and clean email lists. Use when: cleaning email lists before campaigns; validating signup emails; removing invalid addresses; checking for disposable emails; improving deliverability"

email-writing

"Master email marketing from subject lines to sequences. Templates for welcome emails, nurture campaigns, sales emails, and newsletters that get opened, read, and clicked. Use when: Writing email subject lines that get opens; Creating welcome email sequences; Building nurture and sales sequences; Writing newsletters that engage; Re-engagement and win-back campaigns"

employee-support

Handle common employee questions and requests through structured FAQ systems, escalation paths, and self-service resources

engagement-analyzer

Analyze employee engagement survey data to identify trends, prioritize actions, and design targeted interventions

entity-seo-playbook

Use when optimizing for AI search visibility where individual experts and entities outperform generic brand pages. Use when building cross-platform authority for people, organizations, or products that AI models should recognize and cite.

expansion-signals

Identify upsell and cross-sell opportunities through usage patterns, growth signals, and account behavior analysis

expert-secrets

"Apply Russell Brunson's Expert Secrets framework to build a mass movement around expertise — create a charismatic leader persona, design a new-opportunity offer, craft belief-breaking stories, and structure a Perfect Webinar that converts. Use when: positioning as an expert to monetize knowledge, creating an online course or coaching program, designing a webinar sales presentation, building a tribe with an identity and cause, crafting an Epiphany Bridge origin story, or packaging expertise into a value ladder."

first-principles

"Break down complex problems to their fundamental truths, then reason up from there. Master Aristotle's ancient method modernized by Elon Musk to solve seemingly impossible problems. Use when: **Facing a \"impossible\" problem** where conventional solutions don't work; **Challenging industry assumptions** that everyone accepts as truth; **Pricing or cost analysis** to find dramatic savings (like Musk with batteries); **Product innovation** when iterating on existing solutions isn't enough; **Str..."

forecast-scenarios

"Model best-case, worst-case, and likely revenue scenarios with sensitivity analysis for strategic planning. Use when: building financial forecasts; presenting board scenarios; planning headcount around revenue uncertainty; modeling pricing changes impact; preparing investor updates with upside/downside ranges"

fundraising-narrative

"Craft the story that makes investors say \"I want in.\" Master the narrative structure that Reid Hoffman, Sequoia, and top founders use to raise capital. Use when: **Preparing to fundraise** to develop your story before the deck; **Investor meetings** to structure conversations that convert; **Pitch practice** to refine your narrative arc; **Cold outreach** to write compelling investor emails; **Pivoting** to reframe your story after a change"

funnel-analyzer

"Analyze conversion funnels and identify drop-offs. Use when: analyzing checkout funnel; tracking signup flow; identifying conversion blockers; optimizing user journey; visualizing funnel performance"

google-ads-expert

"Build profitable Google Ads campaigns by applying Perry Marshall's 80/20 principles to paid search optimization Use when: **Setting up a new Google Ads account** from scratch; **Optimizing existing campaigns** that are underperforming; **Structuring campaigns** for maximum quality score and ROI; **Applying 80/20 thinking** to identify high-leverage optimizations; **Scaling profitable campaigns** without wasting budget"

grand-slam-offers

"Master Alex Hormozi's offer creation framework from \"$100M Offers\" (2021). Build irresistible offers using the Value Equation, stacking, guarantees, and scarcity. Use when: Creating new product or service offers; Restructuring existing offers for higher conversions; Pricing premium products and services; Building offer stacks with bonuses and guarantees; Choosing target markets for maximum leverage"

hashtag-analyzer

"Analyze hashtag performance and discover trending tags. Use when: researching hashtags for posts; finding related hashtags; analyzing hashtag reach; planning hashtag strategy; competitor hashtag research"

headline-formulas

"25+ proven headline formulas that stop the scroll, capture attention, and drive clicks. Templates and examples for every situation. Use when: Writing headlines for landing pages, ads, or articles; Creating email subject lines that get opens; Crafting social media hooks; A/B testing headline variations; Overcoming headline writer's block"

health-score-monitor

Design and maintain customer health scoring systems with automated alerts and trending analysis

icp-matching

Score and qualify prospects against your Ideal Customer Profile using firmographic, technographic, and behavioral criteria

image-batch

"Batch process images for marketing. Use when: resizing images for social media; compressing images for web; removing backgrounds; adding watermarks; converting formats to WebP; optimizing for Core Web Vitals"

image-to-3d-pipeline

"Transformez une image 2D en modèle 3D animé prêt pour le web ou le jeu en moins de 30 minutes, en utilisant le workflow Dilum Sanjaya (Hunyuan3D + Mixamo). Use when: **Créer un personnage 3D pour un site web** - Mascotte, avatar, illustration interactive; **Prototyper un asset de jeu** - Character design, props, environnements; **Produire du contenu marketing 3D** - Produits rotatifs, personnages animés; **Convertir des illustrations existantes** - Logo, mascotte, character design → 3D; **Tes..."

influencer-finder

"Find and analyze influencers for campaigns. Use when: researching potential influencer partners; analyzing influencer metrics; building influencer lists; evaluating engagement rates; planning influencer outreach"

interview-scheduler

Design and coordinate efficient interview processes with optimal panel composition, scheduling logistics, and candidate experience

inversion

"\"Invert, always invert.\" Apply Carl Jacobi's mathematical principle and Charlie Munger's investing wisdom to solve problems by thinking backward from failure. Use when: **Goal setting** - Define what would guarantee failure, then avoid it; **Risk analysis** - Identify what could destroy your project before starting; **Decision making** - Evaluate choices by examining their worst outcomes; **Problem solving** - When direct approaches aren't working, reverse the question; **Strategy development..."

keyword-clusterer

"Cluster keywords by semantic similarity and intent. Use when: organizing keyword research; creating content pillars; mapping keywords to pages; identifying content gaps; grouping search intent"

launch-formula

"Turn your marketing into an event that makes people beg to buy before you even release the product Use when: **Launching a new product or course** and want to maximize first-day sales; **Building anticipation** for an upcoming offer instead of \"surprise\" launching; **Growing your email list** while simultaneously warming them up to buy; **Creating urgency without being sleazy** with legitimate scarcity; **Turning skeptics into buyers** through sequenced value delivery"

lead-qualification-bant

Qualify leads using the BANT framework (Budget, Authority, Need, Timeline) with discovery questions and scoring criteria

lead-qualification-meddic

Qualify enterprise opportunities using MEDDIC/MEDDPICC framework for complex B2B sales cycles

lighthouse-audit

"Run automated Lighthouse audits for Core Web Vitals and SEO. Use when: checking page performance; auditing SEO technical issues; monitoring Core Web Vitals; comparing before/after optimization; batch auditing multiple URLs"

llm-optimized-content

Use when creating content that must be discoverable by AI search engines (ChatGPT, Perplexity, Gemini). Use when SEO alone isn't enough, when you need AI citations, or when optimizing for the "zero-click" future.

meddic-scorecard

Create and maintain MEDDIC/MEDDPICC deal scorecards for pipeline hygiene, forecast accuracy, and deal coaching

naming-6-gates

Use when creating brand names, product names, or company names in 2026. Use when naming needs to work across languages, voice assistants, and AI recommendation engines. Use when previous name candidates failed trademark or had conflicts.

nda-generator

Create appropriate non-disclosure agreements for different business contexts with balanced terms and proper scope definitions

never-split-difference

"Master FBI hostage negotiation techniques adapted for business. Apply Chris Voss' proven methods to close deals, handle objections, and negotiate from a position of strength. Use when: **High-stakes negotiations** where outcomes matter significantly; **Difficult conversations** with clients, vendors, or partners; **Price negotiations** when you need to hold firm; **Conflict resolution** between team members or stakeholders; **Sales objections** that standard techniques don't resolve"

nurture-sequences

"Transformez l'attention en conviction avec des séquences email evergreen qui font progresser les leads de curiosité → confiance → call booké, basé sur la méthodologie A5 du Marketing Swarm de Lasse Flagstad. Use when: **Créer une séquence evergreen** - Emails automatiques qui tournent indéfiniment; **Réactiver une liste froide** - Réveiller des leads dormants sans spam; **Structurer le nurturing post-lead-magnet** - Que se passe-t-il après l'opt-in?; **Définir les segments et triggers** - HOT..."

objection-mapping

"Anticipate and neutralize every reason customers say \"no\" before they say it. Combine Chris Voss's negotiation psychology with systematic sales methodology to turn objections into opportunities. Use when: **Before sales calls** to prepare responses to common pushback; **After losing deals** to document and learn from objections; **Product positioning** to address concerns in marketing copy; **Pricing conversations** to defend value against price resistance; **Team training** to create an obje..."

onboarding-guide

Design comprehensive onboarding programs with milestone-based progression, resource organization, and success measurement

onboarding-orchestrator

Design and execute customer onboarding playbooks with milestones, success metrics, and automated touchpoints

one-on-ones

"Design and run effective 1:1 meetings that build trust, develop people, and surface problems early. Covers cadence setup, agenda ownership, conversation frameworks, question banks, and handling difficult topics. Use when: a new manager learning to run 1:1s, resetting unproductive 1:1s that became status updates, onboarding a new direct report, preparing for a difficult performance conversation, building trust with a new team, or coaching through career development discussions."

outbound-sequencer

Design multi-touch outbound sequences with optimal timing, channel mix, and messaging progression for SDR campaigns

pdf-extractor

"Extract text, tables, and images from PDFs. Use when: extracting data from reports; converting PDF tables to CSV; pulling images from presentations; processing research papers; batch converting PDFs to text"

permission-marketing

"Build marketing that people actually want using Seth Godin's Permission Marketing methodology—earn attention instead of demanding it, turning strangers into friends and friends into customers. Use when: **Build an email list** that's engaged and valuable; **Design lead magnets** that earn real permission; **Create content strategy** based on earning attention; **Evaluate marketing tactics** for permission vs. interruption; **Improve email marketing** by increasing anticipation and relevance"

persona-generator

"Create research-backed buyer personas that drive real marketing and product decisions. Combine Buyer Personas methodology with Jobs-to-be-Done to build profiles based on actual behavior, not demographics fiction. Use when: **Starting customer discovery** to define who you're validating with; **Marketing campaign planning** to target the right messages to right people; **Content strategy** to create content that resonates with specific audiences; **Product roadmap prioritization** to build fea..."

persuasion-principles

"Master Robert Cialdini's 6 (+1) Principles of Persuasion from \"Influence: The Psychology of Persuasion\" (1984). Ethically apply the psychology of compliance to marketing. Use when: Designing landing pages that convert; Writing sales copy and email sequences; Creating pricing and offer structures; Building testimonial and social proof strategies; Developing referral and loyalty programs"

pipeline-forecasting

Generate predictive pipeline forecasts with confidence intervals and scenario modeling for revenue planning

podcast-interview

"Master the art of podcast interviewing using NPR training methodology and Tim Ferriss's preparation techniques to extract compelling stories and insights from any guest. Use when: Preparing for a podcast interview with a guest; Designing questions that elicit stories, not soundbites; Struggling to get guests to open up authentically; Planning a new interview-format podcast; Improving your interviewing technique"

podcast-production

"Master Ira Glass's narrative storytelling methodology from This American Life to create podcasts that captivate listeners through the power of story. Use when: Creating a branded podcast or audio content series; Structuring episodes for maximum listener engagement; Transforming raw interviews into compelling narratives; Building thought leadership through audio storytelling; Planning podcast content that keeps audiences coming back"

podcast-seo

"Optimize podcast content for search engines using transcripts, structured show notes, and strategic keyword targeting to drive organic discovery. Use when: Launching a new podcast and planning for discoverability; Adding transcripts to existing episodes for SEO benefit; Optimizing show notes for search traffic; Building topical authority through podcast content; Increasing organic traffic to podcast landing pages"

positioning

"Master product positioning using April Dunford's proven 5+1 framework from \"Obviously Awesome\". Transform how customers perceive your product by deliberately setting the right context. Use when: Launching a new product and need to define market position; Current positioning feels \"off\" - customers don't \"get it\"; Facing price resistance or wrong competitor comparisons; Pivoting product to new market or segment; Preparing sales pitch and need positioning foundation"

pricing-validation

"Test willingness to pay before launching with proven pricing research methodologies. Combine Van Westendorp, Gabor-Granger, and behavioral techniques to find your optimal price point. Use when: **After solution validation** to test willingness to pay; **Before launch** to set initial pricing; **Pricing changes** to test new price points; **New segments** to understand price sensitivity by segment; **Competitive positioning** to price against alternatives"

problem-interview

"Validate that the problem you want to solve is real, painful, and worth solving before building anything. Master Cindy Alvarez's structured approach to problem discovery interviews. Use when: **Before solution interviews** to confirm the problem exists; **Early customer discovery** to understand the problem space; **Pivoting** to find new problems worth solving; **Market expansion** to understand problems in new segments; **Feature prioritization** to validate which problems matter most"

product-led-growth

"Transform your go-to-market strategy using Wes Bush's PLG framework to make your product the primary driver of customer acquisition, activation, and retention Use when: **Launching a SaaS product** and deciding between free trial, freemium, or sales-led models; **Reducing customer acquisition costs** by letting the product do the selling; **Designing user onboarding** that drives users to value quickly; **Converting free users to paid** through product-qualified leads (PQLs); **Fighting churn..."

prospecting-research

Conduct deep account and contact research to personalize outreach and identify compelling angles for engagement

purple-cow-marketing

"Create remarkable products and experiences that spread through word of mouth using Seth Godin's Purple Cow methodology Use when: **Launching a new product** and need it to stand out in a crowded market; **Differentiating your brand** from competitors who all look the same; **Escaping commodity status** where you compete only on price; **Planning a marketing strategy** with limited advertising budget; **Finding your remarkable angle** when \"good enough\" isn't working"

pydub-automation

"Automate repetitive audio tasks with Python using PyDub for batch processing, format conversion, normalization, and content assembly. Use when: Processing large numbers of audio files consistently; Converting between audio formats at scale; Normalizing loudness across a batch of files; Assembling intros/outros automatically to episodes; Trimming silence or extracting segments programmatically"

qbr-preparation

Automate QBR preparation with account summaries, success metrics, challenges, and strategic recommendations

radical-candor

"Stop being a \"nice\" manager. Learn Kim Scott's framework for caring personally while challenging directly—the combination that builds trust and drives performance. Use when: **Giving feedback** (positive or constructive); **Building trust** with direct reports; **Performance conversations** that need to happen; **Team culture building** for high performance; **New manager development** learning to have hard conversations"

regret-minimization

"Make decisions that your 80-year-old self will thank you for. Master Jeff Bezos' mental model for bold choices that minimize long-term regret. Use when: **Career decisions** with long-term implications; **Startup vs. safe job** choices; **Major life pivots** (relocations, relationships, changes); **Risk-taking decisions** where fear is a factor; **Opportunity evaluation** when considering bold moves"

remote-interview

"Capture professional-quality remote interviews using double-ender technique and dedicated recording platforms for podcasts, media, and content production. Use when: Setting up remote podcast interviews with guests; Recording media interviews across distances; Creating customer interview content; Producing expert interviews for thought leadership; Conducting research interviews with high audio quality"

renewal-management

Manage the customer renewal process with health-based playbooks, timeline tracking, and risk mitigation strategies

reputation-recovery

"Build a phased reputation recovery plan after a crisis — from damage assessment through stakeholder communication, trust-rebuilding actions, and sentiment tracking. Use when: rebuilding brand reputation post-crisis, designing a public apology and accountability strategy, creating stakeholder-specific recovery communications, tracking sentiment recovery metrics, planning a PR damage-control roadmap, or recovering from a data breach, product recall, or public backlash."

response-coordinator

Coordinate crisis response through structured playbooks, communication templates, and team orchestration

revenue-attribution

Analyze marketing and sales touchpoints to attribute revenue credit using multi-touch models and channel contribution analysis

reversible-decisions

"Know when to move fast and when to move carefully. Master Jeff Bezos' framework for distinguishing high-stakes irreversible decisions from low-stakes reversible ones. Use when: **Prioritizing decisions** to know where to invest time; **Team empowerment** to understand what to delegate vs. escalate; **Avoiding analysis paralysis** on decisions that don't matter; **Risk management** to identify where caution is truly warranted; **Speed vs. thoroughness** trade-offs in any context"

rfp-response

Create winning RFP/RFI responses by analyzing requirements, structuring compliant proposals, and crafting compelling win themes

rlm

"Process large codebases (>100 files) using the Recursive Language Model pattern. Orchestrates parallel sub-agents to map-reduce across files without context rot. Use when: analyzing large repositories; auditing security or auth across many files; finding patterns across 50+ files; processing large log files or data dumps"

sales-letter-writer

"Write high-converting direct response sales letters using the proven methodologies of Gary Halbert (The Boron Letters) and Dan Kennedy (The Ultimate Sales Letter)—master the art of persuasive long-form copy that turns readers into buyers. Use when: **Write a long-form sales letter** for a product or service; **Create direct mail pieces** that generate response; **Write landing page copy** in sales letter format; **Craft email sequences** with direct response principles; **Develop VSL scripts*..."

sales-narrative

"Master April Dunford's 8-step sales narrative from \"Sales Pitch\" (2023). Transform your positioning into a compelling story that wins enterprise deals. Use when: Structuring B2B sales presentations and demos; Creating pitch decks for complex products; Training sales teams on narrative-driven selling; Converting positioning strategy into sales conversations; Winning against entrenched competitors"

sandler-system

Apply Sandler Selling System principles for consultative sales with pain discovery, budget qualification, and mutual decision frameworks

second-order-thinking

"Think beyond immediate consequences to understand the chain reactions of decisions. Master Howard Marks' investment framework for seeing what others miss. Use when: **Strategic decisions** where long-term consequences matter; **Policy/rule changes** that will trigger behavioral responses; **Competitive moves** to anticipate market reactions; **Product decisions** where user behavior may shift; **Investment analysis** to see past obvious conclusions"

sentiment-analyzer

"Analyze sentiment in text using ML models. Use when: analyzing customer reviews; processing NPS feedback; monitoring brand mentions; evaluating campaign responses; categorizing support tickets"

shape-up

"Escape the build trap and endless backlogs. Use Basecamp's methodology to ship meaningful work in 6-week cycles with fixed time, variable scope. Use when: **Product planning** to replace endless backlogs; **Feature development** with clear time boundaries; **Team autonomy** when you want self-directed teams; **Scope management** when projects tend to balloon; **Startup development** with limited resources"

signal-monitoring

Track buying signals like funding announcements, job postings, tech changes, and company news to identify sales-ready prospects

sitemap-generator

"Generate XML sitemaps for SEO. Use when: creating sitemap for new site; updating sitemap after changes; generating sitemap from URLs list; validating existing sitemap"

six-thinking-hats

"Apply Edward de Bono's parallel thinking framework (1985) to make better decisions by examining ideas from six distinct perspectives systematically. Use when: **Making complex decisions** that require multiple perspectives; **Evaluating new products, offers, or strategies** before launch; **Breaking out of analysis paralysis** with structured thinking; **Running productive meetings** where everyone thinks in the same direction; **Balancing optimism with caution** in strategic planning"

skyscraper-technique

"Build high-quality backlinks systematically using Brian Dean's proven 3-step content marketing framework—find link-worthy content, make something 10x better, and reach out to the right people. Use when: **Build backlinks** to improve search rankings; **Create content** with pre-validated demand for links; **Outrank competitors** on specific topics; **Develop link-building campaigns** that actually work; **Promote new content** to relevant websites"

social-analytics

"Analyze social media profiles and engagement. Use when: auditing competitor social presence; calculating engagement rates; identifying top-performing content; tracking profile growth; benchmarking social metrics"

social-listening

Monitor social media and online mentions for brand sentiment, emerging issues, and conversation trends

solution-interview

"Test if your solution actually solves the validated problem before building the full product. Master the art of showing concepts and prototypes to get honest feedback on solution fit. Use when: **After problem interviews** to test if your solution addresses validated problems; **Before building MVP** to validate core value proposition; **Prototype testing** to get feedback on concepts and mockups; **Feature validation** to test if new features solve real problems; **Pivoting** to test alterna..."

sonic-branding

"Build a complete audio identity for your brand using the 7-step methodology—from brand assessment through deployment—creating memorable sonic assets that drive recognition and trust. Use when: Creating audio branding for a new company; Refreshing outdated brand sounds; Developing audio guidelines for consistent usage; Planning sonic identity across touchpoints; Briefing agencies on audio branding projects"

sound-design-film

"Apply Walter Murch's legendary film sound principles to marketing video, creating emotionally resonant audio that audiences feel without consciously noticing. Use when: Designing sound for brand films and documentaries; Creating emotional impact in video ads; Layering music, effects, and voice effectively; Building immersive soundscapes for content; Elevating production value through audio"

spin-selling

"Master the consultative sales methodology trusted by enterprise sales teams worldwide. Use Neil Rackham's research-backed question sequence to uncover needs and close complex deals. Use when: **Complex B2B sales** with long sales cycles; **High-value deals** requiring multiple stakeholders; **Solution selling** where discovery is critical; **Enterprise sales** with sophisticated buyers; **Consultative positioning** to differentiate from competitors"

startup-metrics

"Know the metrics that matter at each stage and what investors actually look for. Master the A16Z and YC frameworks for measuring startup progress. Use when: **Fundraising prep** to know which metrics to highlight; **Board meetings** to report on the right KPIs; **Strategic planning** to set goals that matter; **Product decisions** to understand what to optimize; **Diagnosing problems** to find what's broken"

storytelling-storybrand

"Master Donald Miller's 7-part StoryBrand framework from \"Building a StoryBrand\" (2017). Clarify your message so customers actually listen. Use when: Creating or refining website messaging; Writing brand narratives and marketing copy; Building sales scripts and pitches; Clarifying confusing product positioning; Creating marketing one-liners"

stp-framework

Apply Segmentation, Targeting, and Positioning framework to identify market opportunities and craft differentiated positioning

terms-analyzer

Analyze terms of service and privacy policies to identify concerning clauses, hidden permissions, and user rights implications

thought-based-reasoning

Use when facing complex reasoning tasks - multi-step math, logic puzzles, decisions with tradeoffs, problems where direct answers fail, or when you need to show your work. Triggers on arithmetic errors, shallow analysis, or "I'm not sure" hedging.

transcription-to-content

"Transform podcast transcripts into multiple content assets—blog posts, social snippets, newsletters, and SEO-optimized landing pages—using systematic repurposing workflows. Use when: Maximizing ROI from podcast episodes; Creating blog content from audio/video; Generating social media posts from long-form content; Building newsletter content from transcripts; Extracting quotes and highlights for promotion"

ugc-collector

"Collect and organize user-generated content. Use when: gathering customer testimonials; collecting product photos; organizing social mentions; building UGC campaigns; managing brand mentions"

ux-sound-design

"Create functional and emotionally resonant audio for digital products using Audio UX methodology—from notification sounds to complete sonic systems. Use when: Designing notification sounds for an app; Creating a complete audio system for a digital product; Adding audio feedback to UI interactions; Building accessible audio cues; Defining audio guidelines for product teams"

video-processing

"Process video files with ffmpeg automation. Use when: compressing videos for upload; extracting audio from video; resizing for social formats; clipping segments; merging multiple videos; generating thumbnails"

video-testimonial

"Capture authentic customer testimonials through guided self-recording workflows, from outreach and briefing to recording and publishing. Use when: Building social proof for marketing campaigns; Creating customer success stories; Gathering testimonials for website and ads; Producing case study videos; Collecting user-generated content"

voice-design

"Select and create the perfect AI voice for your content using ElevenLabs, Qwen3-TTS, and other platforms—matching voice characteristics to brand personality and audience. Use when: Choosing an AI voice for video narration; Creating a consistent brand voice across content; Cloning a voice for scalable production; Comparing voice synthesis platforms; Designing voice characteristics by description"

voice-injection-rewriter

Use when rewriting AI-generated text to match a specific person's or brand's authentic voice. Use when AI output sounds generic, corporate, or detectable. Unlike generic "humanizers," this skill requires voice analysis input and produces voice-consistent output, not fake imperfections.

voice-localization

"Scale your brand voice across multiple languages using AI voice synthesis, maintaining consistent character and quality for global content. Use when: Expanding video content to new language markets; Creating multilingual courses or training; Localizing ads and marketing videos; Dubbing existing content for international audiences; Building consistent global brand voice"

voiceover-direction

"Master the art of directing voice talent to deliver performances that match your brand vision, using Anne Ganguzza's storytelling approach and industry best practices. Use when: Hiring and briefing voiceover artists for a project; Giving direction during recording sessions; Writing scripts that are easy for talent to deliver; Matching voice characteristics to brand personality; Reviewing auditions and selecting the right talent"

website-finishing-director

"Run a structured 5-pass finishing audit on any website before launch — scoring visual polish, technical foundation, UX completeness, content quality, and cross-device readiness on 100 points. Use when: **Pre-launch** - Final validation before going live; **Post-redesign** - Verify nothing broke during the overhaul; **Client handoff** - Structured proof that the site is ready; **Quarterly review** - Catch accumulated debt; **Single-pass focus** - Run just Pass 2 after a perf sprint"

whisper-transcription

"Transcribe audio and video files to text using OpenAI Whisper. Use when: converting podcasts to blog posts; creating video subtitles; extracting quotes from interviews; repurposing video content to text; building searchable audio archives"

yc-pitch-deck

"Create a compelling startup pitch deck that follows the structure proven to raise billions from top investors. Master the YC and Sequoia formats that get founders funded. Use when: **Fundraising** to create investor pitch decks; **YC application** to structure your narrative; **Demo Day prep** to craft your 2-minute pitch; **Angel investors** to communicate your opportunity; **Partnership pitches** to structure compelling asks"