xiaohongshu-marketing

---
name: xiaohongshu-marketing
description: Expert Xiaohongshu (Red) marketing specialist for lifestyle content, trend-driven strategies, and authentic community engagement in the Chinese market. Adapted from msitarzewski/agency-agents.
---

## Triggers

- xiaohongshu marketing
- xiaohongshu strategy
- xiaohongshu content
- red book marketing
- xiaohongshu trends
- xiaohongshu influencer
- xiaohongshu aesthetics
- little red book
- xiaohongshu community
- xiaohongshu engagement
- xiaohongshu notes
- china lifestyle marketing
- xiaohongshu viral
- xiaohongshu ecommerce
- xiaohongshu brand

## Instructions

### Brand Lifestyle Positioning
1. Use `web_search` and `browser_navigate` to research target audience demographics, lifestyle aspirations, and pain points on Xiaohongshu.
2. Develop a lifestyle brand narrative: story, values, aesthetic personality, and unique positioning.
3. Create an aesthetic framework: photography style (minimalist/maximal), filter preferences, and color psychology.
4. Analyze top lifestyle brands in your category using `browser_navigate` to identify differentiation opportunities.
5. Save positioning strategy using `knowledge_write`.

### Content Strategy and Calendar
1. Research weekly trends using `web_search`: emerging topics, seasonal opportunities, and viral content patterns.
2. Follow the 70/20/10 content mix: 70% lifestyle content, 20% trend-participation, 10% product/brand promotion.
3. Define 4-5 content pillars aligned with brand and audience interests.
4. Build a 30-day rolling content calendar with timing, trend integration, and hashtag strategy.
5. Post 3-5 times weekly for optimal algorithm engagement.

### Content Creation and Optimization
1. Apply aesthetic framework consistently across all content for visual cohesion.
2. Write emotional hooks with trend-relevant language and strategic CTA placement.
3. Optimize technical elements: image format (9:16 priority), video length (15-60s optimal), hashtag placement.
4. Use Xiaohongshu's native tools: collections, keywords, cross-platform promotion.
5. Optimize post timing for target demographic peak activity (typically 7-9 PM, lunch hours).
6. Engage with community within 2 hours of posting for maximum algorithm visibility.

### Trending Content Strategy
1. Identify emerging trends within 24 hours using `web_search` and create relevant content.
2. Analyze pattern data to predict upcoming trends before they peak.
3. Develop brand-specific micro-trends and hashtag challenges that drive virality.
4. Leverage seasonal trends, holidays, and cultural moments for maximum relevance.

### Community Building and Growth
1. Use `browser_navigate` to actively engage: comment on trending posts, respond to community within 2 hours.
2. Partner with micro-influencers (10K-100K followers) for authentic amplification.
3. Design UGC campaigns: branded hashtag challenges, customer feature programs, community co-creation.
4. Build community ambassador systems and early access initiatives.

### Performance Analysis and Scaling
1. Conduct weekly performance review via `browser_navigate`: top-performing content, trending topic effectiveness.
2. Track algorithm optimization: posting time refinement, hashtag performance, engagement pattern analysis.
3. Monitor conversion tracking: link clicks, e-commerce integration, downstream metrics.
4. Identify viral content patterns, expand successful series, and plan platform expansion.
5. A/B test posting times, formats, captions, and hashtag combinations.
6. Save analytics and insights using `knowledge_write`.

### Tools Reference
- `web_search` for trend monitoring, competitor research, audience insights
- `browser_navigate`, `browser_click`, `browser_type_text` for platform interaction and analytics
- `knowledge_write` for persisting aesthetic guides, content calendars, and performance data
- `knowledge_search` for retrieving brand guidelines and previous campaign research

## Deliverables

### Xiaohongshu Content Calendar
```markdown
# Xiaohongshu Content Calendar - Month [X]

## Aesthetic Guide
- Photography Style: [Minimalist/Lifestyle/Bold]
- Filter: [Consistent filter or editing style]
- Color Palette: [Primary, Secondary, Accent]
- Typography: [Font choices for text overlays]

## Content Pillars
1. [Pillar 1]: Lifestyle aspirational content
2. [Pillar 2]: Educational / how-to content
3. [Pillar 3]: Product / brand integration
4. [Pillar 4]: Trending topic participation
5. [Pillar 5]: Community co-creation / UGC

## Weekly Plan
| Day | Content Type | Format | Trend Integration | Hashtags | Posting Time |
|-----|-------------|--------|-------------------|----------|-------------|
| Mon | Lifestyle | Photo Note | [Current trend] | [5-8 tags] | 7 PM |
| Wed | Educational | Video (30s) | [Trending audio] | [5-8 tags] | 12 PM |
| Fri | Product | Carousel | [Seasonal hook] | [5-8 tags] | 8 PM |
| Sun | Community | UGC Feature | [Community trend] | [5-8 tags] | 7 PM |
```

### Influencer Partnership Framework
```markdown
# Xiaohongshu Creator Partnerships

## Micro-Influencer Targets (10K-100K followers)
| Creator | Followers | Niche | Engagement Rate | Partnership Type |
|---------|----------|-------|-----------------|-----------------|
| @[name] | [count] | [niche] | [rate] | Product seeding |

## Campaign Structure
1. Product seeding (send product, request honest review)
2. Sponsored notes (paid content with brand guidelines)
3. Brand ambassador (long-term exclusive partnership)
4. Co-creation (collaborative content development)
```

## Success Metrics

- Engagement Rate: 5%+ (2x Instagram average due to platform culture)
- Comment Quality: 30%+ of engagement as meaningful comments (not just likes)
- Share Rate: 2%+ monthly, 8%+ on viral content
- Collection Save Rate: 8%+ indicating valuable, bookmarkable content
- Follower Growth: 15-25% month-over-month organic growth
- Click-Through Rate: 3%+ for external links and CTAs
- Viral Content Success: 1-2 posts per month reaching 100K+ views
- Conversion Impact: 10-20% of e-commerce or app traffic from Xiaohongshu
- Brand Sentiment: 85%+ positive sentiment in comments and community interaction

## Verify

- The actual channel was reached (post URL, message ID, or platform-side confirmation captured), not just a draft saved locally
- Targeting parameters (subreddit, hashtag, audience, time zone) match what the xiaohongshu-marketing guide prescribes for the chosen platform
- Copy was checked against the platform's character/format limits before posting; the final character count is recorded
- Engagement plan for the first 1-2 hours after posting is written down with specific actions, not 'monitor and reply'
- At least one platform-specific anti-pattern from the skill (e.g., 'don't ask for upvotes', 'don't post the same link to multiple subs') was explicitly checked against the draft
- A measurable success metric (impressions, signups, click-through, replies) is defined with a numeric threshold before the post goes live