---
name: content-idea-generator
description: Generate content ideas rooted in positioning. Use when someone needs "content ideas," "what should I post," "blog topics," "LinkedIn ideas," or is stuck on what to create.
---
# Content Idea Generator
Content without positioning is noise. Before generating ideas, confirm positioning is clear. If not, run `positioning-basics` first.
---
## Mode
Detect from context or ask: *"Quick ideas, full strategy, or complete content system?"*
| Mode | What you get | Best for |
|------|-------------|----------|
| `quick` | 5 ideas, immediate output, no deep research | Breaking a block, starter brainstorm |
| `standard` | 10–15 positioned ideas with formats and rationale | Regular content planning |
| `deep` | Full content calendar system: pillars, formats, cadence, 30-day plan | Launching or overhauling content strategy |
**Default: `standard`** — use `quick` if they just need to start. Use `deep` if they want a repeatable system, not just today's ideas.
---
## Context Loading Gates
**Before generating any ideas, collect:**
- [ ] **Positioning statement:** "I help [specific audience] with [specific outcome] through [unique approach]." Must be specific — not "I help businesses grow."
- [ ] **ICP specifics:** What are the top 3 frustrations or questions the ideal customer has right now?
- [ ] **Recent wins or proof points:** Any client results, experiments, or lessons from the last 30 days?
- [ ] **Content formats available:** LinkedIn? Twitter/X? Newsletter? Short video? All?
- [ ] **Prior content strategy:** Any existing pillars from `linkedin-authority-builder`? Don't generate outside those pillars if they exist.
**Positioning gate:** If the user cannot complete the positioning sentence with specifics, stop:
> "Content without positioning produces random posts. Complete this first: 'I help [specific audience] achieve [specific outcome] through [unique approach].' If you need help, run `positioning-basics` first."
---
## Phase 1: Context Analysis
Before generating ideas, reason through:
1. **Positioning strength:** Is the one-liner specific enough to anchor content ideas? A vague positioning produces vague ideas.
2. **Proof point audit:** What real results, experiments, or opinions does the user have? Generic ideas come from generic inputs — specific proof points produce specific content.
3. **Platform match:** Different platforms need different idea formats. LinkedIn rewards frameworks and stories; Twitter rewards brevity and contrarian takes; newsletters reward depth and curation.
4. **Content gap:** What has the user NOT covered yet that their ICP is actively asking about?
Output a brief analysis:
> "You're creating content for [audience] as a [role]. Your strongest proof point is [X]. I'll generate ideas anchored to that — the biggest content gap I see is [specific gap]."
---
## Phase 2: Freshness Check (Tool Call)
Run a search before generating the batch:
```
web_search('[Topic] trending [Month Year]')
web_search('[ICP role] biggest challenges [Year]')
```
Use results to:
- Identify timely angles on evergreen topics
- Spot what competitors aren't covering (your opportunity)
- Include at least 1 current-moment hook in the batch
---
## Phase 3: Idea Generation with Quality Filter
Generate ideas using these 6 frameworks:
### 1. The Problem Call-Out
Name the pain your audience won't admit publicly.
**Template:** "The #1 mistake [audience] makes with [topic]"
### 2. The "Here's What Works" Breakdown
Teach a specific process you've actually used.
**Template:** "How to [achieve outcome] without [common obstacle]"
### 3. The Contrarian Take
Challenge something everyone assumes is true.
**Template:** "Stop [common advice]. Here's what actually works."
### 4. The Behind-the-Curtain Story
Show the messy reality, not the highlight reel.
**Template:** "I [tried thing]. Here's what actually happened."
### 5. The Pattern Recognition
Connect dots your audience hasn't connected yet.
**Template:** "What [experience A] taught me about [topic B]"
### 6. The Resource Stack
Curate genuinely useful tools.
**Template:** "[Number] tools I actually use for [outcome]"
---
## Phase 4: Quality Filter (Run Every Idea Through This)
Each idea must pass all 3 tests before being included in the output:
1. **Specific?** — Does it have a concrete angle? ("How to use LinkedIn" → fails. "How to get DMs from framework posts with <500 followers" → passes.)
2. **Has a hook angle?** — Can you write a specific first line that stops the scroll?
3. **Connects to ICP pain?** — Does it address a real, named frustration of the target customer?
Reject and replace any idea that fails 2 or more tests.
---
## Phase 5: Self-Critique Pass (REQUIRED)
After generating the full batch, evaluate:
- [ ] Are all ideas anchored to the stated positioning, or did any drift outside the lane?
- [ ] Does each idea have a specific enough hook that I could write the first line right now?
- [ ] Are the Quick Wins genuinely low-effort to produce, or are they actually complex pieces?
- [ ] Is at least one idea tied to a real proof point or story the user mentioned?
- [ ] Did the freshness search produce anything useful, or were results too generic?
Flag and replace any ideas that don't pass: "Idea 3 ('thoughts on AI in marketing') is too broad for your positioning as a [specific role]. Replaced with: [specific angle]."
---
## Fluff Filter: Do Not Include
❌ "Grateful for the journey" posts — show the work instead
❌ Generic motivational quotes without a specific take
❌ Vague "thought leadership" with no actual opinion
❌ Engagement bait with no value ("Agree? Comment below")
❌ Topics outside the stated positioning
**The test:** Would you stop scrolling and read this if someone else posted it?
---
## Output Structure
```markdown
## Content Ideas: [Name] — [Date]
**Positioning used:** [one-liner]
**Freshness search:** [query + key finding]
---
### Quick Wins (Post This Week)
*5 ideas ready to create now*
**1. [Title/Angle]**
- Hook: "[First line that stops the scroll]"
- Core insight: [The one thing they'll remember]
- Platform fit: [LinkedIn / Twitter / Newsletter]
- ICP pain: [What frustration this addresses]
- Quality check: [Specific ✅ | Hook ✅ | ICP ✅]
[Repeat for ideas 2–5]
---
### Authority Builders (This Month)
*3 ideas worth the investment*
**1. [Title/Angle]**
- Hook: "[First line]"
- Core insight: [Key takeaway]
- Platform fit: [Platform]
- Research needed: [What to find first]
- Estimated production time: [X hours]
[Repeat for ideas 2–3]
---
### Self-Critique Notes
[Any ideas replaced, gaps noted, or freshness findings]
### Multi-Agent Handoff
For each approved idea → pass to Scribe with format:
[Idea title] | [Platform] | [Hook] | [Framework type] | [ICP pain addressed]
```
---
*Skill by Brian Wagner | AI Marketing Architect | brianrwagner.com*